Consumers are paying more attention to their purchasing. 65% of British Customers are trying to live more ethically than they did a year ago (Ethical Lifestyles- UK, June 2018). They tend to show interest in the brands or suppliers which are taking actions to have a positive impact on the environment. Meanwhile, they are also searching for easy ways to reduce waste and energy use.
Sustainability in society and the environment are one of the main concerns of customers nowadays. More than 50% of fish customers in the UK want adviser for more sustainable alternatives and 40% of the young women between 16 and 24 are up for more environmentally friendly textile of clothes (Mintel, 2018).
Reference:
Mintel (2018) Europe Consumer Trend 2018
